The Microsoft Experience Center in NYC launched an interactive installation where people can play Forza Horizon 5 in a real-life McLaren Senna simulator. We were tasked with creating awareness and driving traffic to this exhibit.

So, we headed out to the Big Apple to shoot some firsthand racing reactions. (Talk about an insanely fun shoot.) It was a pretty scrappy set with my team and I wearing all sorts of hats including director, stylist, and so much more.

CAMPAIGN RESULTS
Impressions ⬆️ 220% | Engagements ⬆️ 330% | Social Check-ins ⬆️ 450%

CREDITS Agency: VMLY&R // Copywriter: Michelle Wardle // Creative Director: Emily Goldenberg