SUBWAY SOCIAL

I had the pleasure of being part of the team that onboarded Subway Social to the dentsu Social Creative Lab. My role on the team was to create social assets for TikTok, Instagram, Twitter, and Facebook to support tentpole moments, in-store promotions, and organic content using a distinct social tone of voice. This included collaborating with our strategy team, concepting thoughtful social-first content, storyboarding, briefing animators, creators, and influencers.