SURFACE LAPTOP 5 + SURFACE PRO 9
The Microsoft Store team supported the announcement and launch of the Surface Laptop 5 and the Surface Pro 9 across their social channels. We used a social-first approach to using the campaign’s toolkit assets. We leveraged slight variations of creative across paid and organic.
CAMPAIGN RESULTS
Adds to Cart ⬆️ 40% | Adds to Wishlist ⬆️ 655% | Social Expressions ⬆️ 142%